The Guardian visits Enchantments, New York's long-establsihed witchcraft store, and delves into the source of its success. Owner Stacy Rapp says part of the shop's attraction is due to the balance between "male and female energies." I might not be a customer for other items Enchantments offers but I am a big beliveer in balance between men and women. We''re all in this adventure together. If we can make it more of an enchantment, I'm for that.