From the Hollywood Reporter: Katie Couric's new show asserting its persona, with the assistance of a producer from The View, and a pronounced emphasis on Ms. Couric's own brand. Says THR:
Katie is daytime's top new talk show, averaging a 1.9 household rating and 2.5 million viewers. But expectations are high, given the show's cost and auspices. Insiders feel the show is hitting its stride. And sources tell THR that Couric held a staff meeting Feb. 22 during which she stressed that she would not compromise her journalistic brand and that she wants to have fun but also do meaningful work. So, presumably, no more interviews with psychics.Seriously? Could we see a daytime show that would steer clear, deliberately, of the topic of the paranormal? I, for one, will be waiting to see. Frankly, I've always liked Katie Couric as a journalist as well as as a tv personality, and I think she didn't get a fair shot on the nightly news. I'm almost never at home during the day, and when I am, I don't watch talk shows, but I actually might tune in to Katie.