Across the Pond

Here's a link to a post at Ben Goldacre's BadScience.net in which he discusses the new legislation that replaces the soon to be repealed Fraudulent Mediums Act, that itself replaced the Witchcraft Act of 1736. Among his comments:

Psychics are popular. They do what they say on the tin. They serve consumers who possibly shouldn’t watch telly after 9pm, but who have chosen to seek out practitioners with a very odd take on evidence. Apparently, special protection will be given to those who may be “particularly vulnerable” on account of their “credulity” (”consumers who may more readily believe specific claims”).

With my tiny brain, I can’t see how anyone is going to rationally police this kind of thing, given that the whole industry is, by definition, based on nonsense, and it’s plainly undesirable to ban things simply because they’re stupid.

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The Advertising Standards Agency (ASA) has given us a taster of the comedy to come, adjudicating last month in all seriousness on Zara, the “UK’s premier psychic adviser”. It was concerned that statements like “I will cast a spell to grant your wish”, “might be interpreted to mean that her spells would be successful”. Thank God the ASA is there to save us from this underhand marketing practice. I don’t understand why anyone would pay for a spell if they didn’t think it would be successful.

Then the regulator tried to assess Zara’s powers. “We considered that the claim ‘premier psychic adviser’ implied that Zara offered an objectively superior service to all other psychic advisers … because we had seen no comparative evidence to show that Zara offered an objectively superior service to all other psychic advisers, the claim was misleading.”

It’s unclear what kind of evidence might have sufficed for the ASA. If it was a provable phenomenon then perhaps that would genuinely have been mis-selling. Maybe Chris Forster, the BNP’s moustachioed psychic candidate for the London Assembly, could have helped the ASA take a more quantitative approach. His speciality is “remote viewing of people, property or businesses, ie to analyse accurately at a distance”, and he promotes himself as “the only qualified internal auditor and accountant working full-time as a psychic”.

This nonsense is everywhere, and I’m glad of it (although not the BNP part). I am very happy to live in a world where “Alien doctors treated my cystitis” can be a news story in the Hartlepool Mail (”I don’t tell people … I don’t think they believe me. That’s why I’m telling my story to the Mail, to give credibility. I want to get it into concrete evidence”).

Good stuff.